Brand animation
Technical explainer animation
Advanced Energy.
About the project
Technical explainer animation for Advanced Energy, created with Idee Creative to help potential customers understand how its technology could work for them.
The brief
Explain how Advanced Energy’s technology could work for potential customers through an animation for the company’s website. We worked from a supplied script.
The approach
I worked with Shaun Taylor at Idee Creative to develop the visual approach. Shaun created the assets and I handled the animation. Together, we worked out how to bring the supplied script to life.
The main challenge was making the technology simple enough for people to understand. We used motion graphics to turn the technical information into a clear visual explanation, helping viewers follow how the technology could work for them.
The finished work
A two-minute, 16-second explainer animation used on Advanced Energy’s website.
My contribution
Animation and shared development of the visual approach. Assets created by Shaun Taylor at Idee Creative.
Commissioning agency: Idee Creative
