Explainer
Brand animation
Golden Wonder.
About the project
Illustration and animation for a Golden Wonder pitch film, created from agency-supplied style guides. The agency won the pitch.
The brief
Create an animated film for an agency pitch to Golden Wonder, using the agency’s supplied style guides.
The approach
We created the illustrations and animation in a lively 2D cartoon style, following the agency’s style guides.
The main challenge was fitting the idea into the allotted time. We used clever cuts to keep animation time down while keeping the idea intact.
The finished work
A 54-second animated pitch film. The agency went on to win the pitch for Golden Wonder.
My contribution
Illustration and animation as part of the production team, working from agency-supplied style guides.
