Brand animation
Product & social
DeWalt.
About the project
DeWalt YouTube ads combining product editing, motion graphics and 3D toolbox recreations, produced through an agency in multiple language versions.
The brief
Working through an agency, I was briefed to create simple, hard-hitting product videos with a strong, masculine feel, keeping the focus entirely on the tools.
The approach
I combined edited product footage with motion graphics and prepared versions in several languages.
The main technical challenge was recreating the toolboxes accurately in 3D. We were supplied with the physical toolboxes, which we measured and recreated in 3D to match their scale and proportions.
The finished work
The finished videos ran as ads on YouTube. The featured English version is 15 seconds long, with further language versions prepared for the project.
My contribution
Video editing, motion graphics overlays and preparation of multiple language versions.
