Brand animation
Brand ident
Multiplay.
About the project
A logo animation for Multiplay built around an abstract interpretation of wires and cables, leading to further commissions for event graphics.
The brief
Create an animated brand ident for Multiplay’s gaming and events audience. I worked directly with the client, with only the logo supplied as a starting point.
The approach
The main creative challenge was finding a completely abstract way to bring the idea of wires and cables into the animation.
2D motion graphics and 3D particle effects brought the logo and this concept together.
The finished work
An eight-second logo animation. The client loved the treatment of their logo and went on to commission a range of graphics for future events.
My contribution
2D motion graphics and 3D particle effects.
